BMW x Hacks (HBO Max)

Fan-favorite Hacks star Mark Indelicato shows us who's boss as he takes command of his top-of-the-line BMW X7, complete with a voice-driven AI assistant.

In this campaign, BMW partnered with talent from the hit HBO Max show Hacks to showcase the luxury features of the glamorous BMW X7 with a :90 Title Sponsorship spot that ran on HBO Max AVOD before episodes of the latest season.